Welcome to Styled By:

Welcome to Styled By:

Hello! And welcome to 'Styled By:', my new online boutique! This has been my passion project for many months, and I’m so excited to finally show you the clothes, and explain my motivation for launching this first foray into retail!

But first, let me ask you a question? Do you feel you have a wardrobe full of clothes, but not one appropriate outfit for this ‘new normal’ we’re now living? That’s what I’m hearing from family, friends, followers, colleagues and school mums. A lot of women I meet feel that in the past 18 months their lifestyles have been transformed, their priorities reordered and their sense of personal style eroded (even my fashion friends!). The sea change of remote working and hybrid employment has shifted the sartorial goal posts exponentially, leaving most of us with a wardrobe of clothes anchored around a routine that no longer exists. 

But besides this practical change in our circumstances, there’s been an emotional shift too. Do you feel that too? The lack of formality we enjoyed during lockdown continues to appeal. We learned we can perform just as well in a soft knit as a structured blazer. The mantra of dress to impress looks very different all of a sudden. We’re swapping shift dresses for silk skirts and cosy cardigans. And the best thing about it is that these easy separates don’t get filed away on a Friday evening the way the fitted dresses and tailored suits of our working wardrobes once did. The cardigan looks great over jeans during downtime, while the silk skirt paired with trainers will take you right through the weekend. 

The formality of workwear is dissipating for many women, and I think this will prove a really positive change in the long run. Going forward the clothes we buy will no longer need to be so rigidly compartmentalised – office, evening, exercise, Saturday chic, Sunday best. Instead our wardrobes will migrate into a more fluid entity full of interchangeable pieces. If this sounds like a tall order, then don’t worry because I’m here to help! 

As a freelancer, my working days have never been routine, so I understand the complexity of pulling together a look that can do double-duty – or quadruple-duty depending on the day that’s in it! I need every outfit to combine functionality and comfort with style. With my Styled By: edit, you can have the same wearability and sophistication at your fingertips, because what you don’t want is to head into a store and be overwhelmed as you try to navigate the kinds of clothes you’re not used to buying. Styled By: presents you with the pieces you need and the styling ideas you want. I’m your virtual personal shopper!

I’ve put together this carefully curated edit based on the functionality and effortless aesthetic of each piece. I’ve also chosen labels, which I’ve featured in past #tryontuesday IGTV segments and which my lovely Instagram followers have responded really well to. The collection offers several pulled-together looks that will make you feel relaxed and confident. In truth, this is how clothes should make you feel; like your most at ease and empowered self. With my Styled By: collection, you’re investing in a ready-to-wear capsule wardrobe that can cater to your new day-to-day sartorial needs. I hope you love it as much as I do!

Please do get in touch if you have any questions, comments or feedback. I’d love to hear from you. Now, happy shopping!

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